Love Live! (ラブライブ！ Rabu raibu!?) is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, the music label Lantis, and the anime studio Sunrise. Love Live! has released music CD's, anime music videos, live concert videos, a manga adaption, video games, card games, and an anime series. The project officially began on June 30, 2010 with the release of a prologue story and character introductions.